Sales and Marketing
Lawson sales and marketing tools are designed to provide you with a complete 360 degree overview of your customers and their equipment with the goal of maximizing revenues and margins.
With our system, all interactions with current and potential customers can be logged and data can be “sliced and diced” to permit historical analysis and market segmentation. By linking information about the equipment population to customer and market data, you’ll have true market intelligence on current and potential customers.
Our solution for sales and marketing:
- Provides a complete overview of your customers;
- Logs, analyzes and sorts data on current and potential customers giving you true market intelligence;
- Supports the entire equipment lifecycle from receiving the equipment through to selling, renting, leasing and servicing;
- Helps you grow your service business while improving customer service levels.
Sales Automation
Lawson Sales Automation is the ideal tool for improving sales efficiency and implementing sales strategies to suit different markets, customers and prospects. Sales Automation helps your sales team to better organize activities and easily access data concerning any interactions, including service, with customers or contacts. Sales Automation can help to:
- Improve the efficiency of your sales team;
- Track all marketing activities in progress;
- Focus efforts and resources where they are best utilized;
- Generate increased sales, revenue and profit.
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